... And Miami have been considered a small market team.
Again, it opens a lot speculation in order to build the case.
Compa, I do not know how american baseball fans are, but soccer fans around the world, you do not change your team just like that, even if this team has a L-record. Elk you and I have been saying the same, this thing is going to be their main challenge. IMO this is going to take a lot of time. If they invest in big (they haven't until 2011) and if they do not make a solid fan base, do not be surprised that they move/sale the franchise to other city.
I have to be honest. When I said the small-market thing, I rapidly imagined their fanbase=customers=market share=media market share (attendance/TV ratings) and I quickly put that "adjective". I did not make all this analysis .
On the other hand when I see all the signs/facts/hard data like its Forbes' rank, Payroll, TV ratings, Attendance, DC's market complexity (Elk's explanation/view), Global/US exposure, etc. Call me crazy but I just do not see them even as a mid-class team as some suggest, far less as a big market team.
But let's continue with the analysis... if they allow me and let's see if we can reach another conclusion.