Ownership didn't really "lose its way" until 2011 when they signed Crawford. Just because they lost in 08 and 09 doesn't mean ownership had lost its way. They have a tv station that needs programming. That's why Tom Werner is there. I don't think Theo or anyone making decisions in 08-09 were doing so based on Sox Appeal. They had a good team in 2010, but got hit hard by injuries.