You're in the AL East with TB and NYY. Both teams are loaded for bear, are younger, deeper, can add payroll and have far better farm systems. "Staying competitive" is a term used by marketing people who hope to get butts in seats but don't give a s*** about winning. As a Yankee fan, I begged for the Yanks to blow it up from 14-16. It took a deadline miracle for Cashman to do so. Mediocrity is punished in baseball. Your choice is to prop the window open by opening the wallet further or rebuilding. Barring a 2013 style miracle, the sox going for a "stay competitive" mode in 2020 will finish around .500 and be about 20 games out of playoff contention in the east. That blows, IMO. That might be ok for Pittsburgh, but not Boston. And in Boston, with the other three teams flying high, a .500 season is just as bad as a .400 season. By the time the summer winds down, eyes will be elsewhere and Fenway will be a snoozefest