That's powerful, and my apologies to the FO defenders, but it is also affordable for the Red Sox. If they have a strong dominant team out of the box this season they will renew interest in this team. Combine the renewed interest with the lucrative 100 year anniversary promotions and the Sox should do very well financially in 2012 even if they blow the cap. I am harboring the hope that all this talk about cheap alternatives in the press is a clever misdirection play by the Sox FO to lower the expectations of the players agents. There is no reason that they need to act like a small market team. I realize that their expenses are out of control for 2012 thanks to Theo, but a lot of money will come off the payroll in 2013, plus the 100 year anniversary promotions should be lucrative. Sometimes you have to bite the bullet in the short term to maintain the value of the franchise. They have established a brand that has excellence as one of its hallmarks. That reputation of excellence is hanging in the balance just a bit after last season. They can spend a few extra buck and go steam rolling through the season as a powerhouse or they can go cheap and roll the dice that all of the "ifs" work out and there are no injuries. It's foolish to roll the dice for a few million when the reputation of a billion dollar enterprise is at stake.