1). There were several consecutive posts by regular posters here who were discussing the idea.
2), "The Sox" was a generalization including anyone who might have any input into the Boston Red Sox strategy.
It's not a matter of "caring" about what anyone here thinks. It's a matter of not automatically dismissing an idea just because it doesn't come from someone within the organization.
And to answer your last question, assuming it's any of your business, between my ST tickets and what I spend at JB Park, my NESN package, my infrequent trips to Fenway, and the merchandise it's probably ~$2000. That doesn't give me the right to be listened to but it also doesn't rule out the possibility that I - or someone like me - might have an idea worth listening to.