Why, I don't know, but for some reason, I didn't get one while I was in Boston this past Jult. Now, $200 is a bit too much for a baseball jersey for me, but I see that the St. Paddy's day greens are not as expensive. Now, I'm looking for one, but I cant find one with a decent player.
The prefered players, in order: Papi, Manny, Varitek, and maybe customizable?
If I can't find any of the above, I might as well get the Schilling one on the Redsox.com shop.