Well, aside from the horrendous line-up wide slump. Nothing. This is a team assembled to make money. And that they have accomplished. The rich boys in charge are happy. They will show a profit if the Sox don't make the playoffs.
Perception is reality in entertainment. The Sox have our attention. Sales are good.
Playoff ball is nice, but adds marginally to the bottom line.
All hail greed. Our team makes money! Woooohooooo!