They've been running cheap for years. If they thought it could propel them right into contention, and the attendance and media ratings that go with it, they might.
Guardians payroll per Cot's
2011: $ 49,426,567
2010: $ 61,453,967
2009: $ 81,579,166
So yeah. They have a lot of money and they might go nuts. It's the sort of thing a midmarket does to springboard into relevance.