" Red Sox executives are exploring yet another seating addition to antique Fenway Park-hundreds of lower-cost seats atop the adjacent Launfry Building behind the bleachers.
....Janet Marie Smith, the team's architecture and development chief, and Larry Lucchion, the Sox chief executive, are weighing plans for a new seating section offering fans a much more modest price tag.
....the proposed Laundry Building seating section, which may act as an expansion of the bleachers, might feature perches in the $ 20 to $ 30 range, said Sam Kennedy, a top Sox sales executive "
Source : Boston Herald : http://business.bostonherald.com/businessNews/view.bg?articleid=94516&format=text