Good luck with that. You simply don't get that lucky in ML baseball except in the rarest of occasions. You certainly cannot plan for it. You think the Orioles planed on winning what was it....29 one run games last year? Of course not.
Ells biggest problem is that if he is not perfectly and I mean perfectly healthy he does not produce serious numbers. His swing is seriously impaired when he is not perfect and he is not strong enough to just muscle the ball. How often is Ells perfectly healthy?
You want to bet that both Lester and Lackey will have big years? How about the other ??? in the Sox rotation which by the way is still short one arm just to make five!
As for attendance...you don't think this mess in this economy could cost them at least 2,500 in attendance per game at the gate if not 5,000 per game? Do you know how much money that is at their ticket prices plus concessions? Just 200,000 attendees at the gate is like wiping out 5-6 home games. 400,000 at the gate is like wiping out 10-11 home games. This is a team that has not seen much money flow to the bottom line in the last couple of seasons.
A low payroll could see more money flow to the bottom line but once fans stop coming it is much more difficult than people think it is to bring them back. People just get used to spending that money on other things. In addition, if that snowball gets rolling downhill the wrong way into a perception that it will be years plural before they are really back to competing, then the whole house of cards comes tumbling down.
The plan all of the years of JH's ownership has been to keep prices at their peak by squeezing out more seating on a very tight schedule. The Sox have added seating at Femway only at rates that would not impact and swing the value proposition toward the fans. That has allowed them to keep the perceived value high, has kept the advanced ticket sales high and has kept ticket prices high. That has been the formula. They were never going to move out of Fenway. Where else could they just add seats as they saw fit.
However that house of cards comes tumbling down, if the demand for seats starts going the wrong way. They MUST have strong demand particularly in season seats and advanced sales. Without them the whole formula falls apart and very quickly.